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How Data Nourishes Agile Marketing At Kraft Foods | Forbes

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in October
Avi Dan Contributor

Eleven or twelve years ago I listened to the then newly minted P&G CEO, A.G. Lafley, at the annual ANA conference coin the phrase “The Consumer is King.” Since then, marketing has been trying to make sense of the new landscape.

http://www.forbes.com/sites/avidan/2014/10/26/how-data-nourishes-agile-marketing-at-kraft-foods/
 

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